A cult favoriteLove Shampoo will change your life and your hair.

For frizzy or unruly hair. Creamy, softly-foamy LOVE Shampoo with olive extract gently cleanses and moisturizes while thoroughly smoothing hair.




I NEVER write product reviews because most of the time I do not care enough to say anything about a product. And yet, here I am because this shampoo is shaking me to my core. It is. Worth. Every. Penny. I’m so happy I want to tell strangers on the street about this product!" -Ashley

Benefits of Oi All in One Milk

  • Gently cleanses
  • Smooth, shiny, soft hair 
  • Tames frizz
  • Active ingredients 

Introducing Love Shampoo

The Colour Bar Salon Owner and Master Stylist, Lorena Martinez, talks all about one of our best selling shampoos, Love Shampoo. Perfect to control frizz and enhance shine for coarse hair.


Loved by thousands of people around the world!

Treat yourself to some quality hair products!

The reviews were so good for this product that I figured I'd give it a try. I almost never wear my hair down because it was embarrassingly frizzy and puffed out like a dandelion. I've had this shampoo (and conditioner) for about a week and my hair has already begun to transform into the hair type I've always wanted. It's soft, no frizz, shiny, easy to brush, and just feels clean. It was a little pricey but honestly worth every penny.

Best shampoo I've ever used!

This has got to be THE BEST shampoo I’ve ever used! I almost always have my hair dyed bright colors and this is the only shampoo that’s actually NOT destroyed my hair color. So it’s definitely a must buy and my hair actually feels CLEAN! Small amount goes a long way and leaves your hair feeling smooth and silky. It’s great! Bit on the pricey side for its size but definitely worth it. I have long thick hair and this shampoo gets the job done. 10/10 recommend.

You can have clean roots, texture, movement and softness at the same time.

I was hesitant to try the LOVE Smoothing Shampoo and Conditioner, as the texture of my hair has changed a bit due to aging. To be more specific, I have (somewhat) coarse or dry beach wavy hair that has become fine at the root, which makes finding a shampoo quite challenging. When I tried LOVE Shampoo, I was able to extend the length of oil-free roots, without sacrificing softness, texture and movement. With the LOVE Smoothing Shampoo, you can have clean roots, texture, movement and softness at the same time. For texture girls like me, that is everything.

The best ever!

The first time I used this my hair felt so good . I tried my regular shampoo and I could not stand how it felt . So I permanently switched to this . I love this stuff ! I have tried everything under the sun ! I do hair professional and I won’t use anything else on my hair . This makes my blonde hair like silk. My hair has not been this soft or shiny in so long ! Highly recommend. It smells so good and even though it is pricy for a small bottle a little bit goes a long way .

Finally a product that works!

I was using a lot of purple shampoo and it was drying out my hair my hairdresser referred this product to me and my hair is so soft, it’s easy to blow dry and it never tangles. I have extensions and this is also been wonderful on my extensions. Thank you for making such a wonderful product.

I am in love!

I cannot express how much the LOVE line has changes my hair. It feels youthful like I'm a teenager again, full, smooth and full of life. I absolutley am in awe of this product. I couldn't ask for anything more....


We put your dream hair regimen in a bundle.

We even built in a 10% discount—bundles include shampoo, conditioner, and a leave in product.

Browse Bundles

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Common questions

Is Davines Love Smooth color safe?

Yes! All Davines products are formulated to be gentle on the hair in order to protect cosmetic color.

Does Davines Love shampoo have sulfates?

The Davines Love Smooth line is sulfate and paraben free.

Is this product suitable for frizzy hair?

If you’re looking to manage unruly coarse frizzy hair, ensure hair health with natural ingredients, and only need to use minimal amounts of product for maximum results the Davines Love Smooth line is just what you need.

What hair type is Love Shampoo most suitable for?

Love Smooth is perfect for those with coarse, frizzy, and sometimes unruly hair. 

Should I use Love Smooth Conditioner as well?

Yes, you will find that you get best results when you use these two products in conjunction.

About Davines

In 1983, Davines was founded in Parma, Italy as a research laboratory that focused on high-end hair care production. Davines spent over a decade experimenting with different formulas for other companies, and eventually decided their expertise could be put towards their very own line, so they did just that. The Davines group now has Davines hair care, founded in 1992, their beloved skincare line Comfort Zone, founded in 1996, and further expanded with Skin Regimen in 2018. Learn more about Davines, go to davines.com

Our business practices

We Ship Fast

We process orders with love + care Monday-Friday and typically ship out orders the same day if they are made before 1pm PST. Otherwise, the order gets processed the next business day.We do our best to get your GOOD HAIR DAY to your doorstep as quickly as possible so you can LOVE YOUR HAIR

All Natural Ingredients

Davines leaves behind sulfates and parabens and puts active-ingredients at the forefront of their products. We humbly take pride in knowing the ins-and-outs of Davines are completely ethical and sustainable and aligned with our very own beliefs.

Love The Products or Your Money Back

As a Davines exclusive salon, it is no surprise that we firmly stand behind their products. We genuinely love the product line and we hope you do too. If for any reason they don’t fulfill your hair dreams, let us know and we’ll process your refund to make it right.

Proud to be a Female Owned Business

The Colour Bar Founder, Lorena Martinez, is a representation of women all around the world who have a dream and go after it wholeheartedly. We are proud to be founded and owned by a female and we thank you for keeping the dream alive through your support.

Buy with confidence – you’re in good hands

You're buying from the best!

Our satisfaction guaranteed policy is our promise to you as our customer. We promise to always be customer-oriented and help you LOVE YOUR HAIR.

  • Top quality products
  • Official Davines reseller
  • Founded in 2010 in Sacramento, CA
  • Voted Best Hair Salon in Sacramento
  • Thousands of happy customers
  • Guaranteed SAFE Checkout

Friendly customer service

Our staff is here to help you. If you should need any assistance with your product, or have questions about your order, please reach us at (916) 623-5683

The Colour Bar Team