Apply shampoo to wet hair, massage, and rinse thoroughly. Repeat if needed. Apply conditioner to damp hair after shampooing, leave on for 30 seconds, comb through, and rinse. Proceed with styling.

We’re here to help!

Questions about products or general inquiries, contact us at:
‪(916) 623-5683‬

Our customer service hours are
Monday – Friday: 9AM – 4PM PST

You can send us a message using our Orders Contact Form.

Regenerative Organic Certified™ Apple Pulp Extract — enriched formulas with regenerative apple pulp extract and carbohydrates deliver hydrated, manageable, silky hair that shines. Sourced from a regenerative farm in Borgo Val di Taro, Parma, Italy.

Delivers long-lasting frizz control
Hydrates and enhances smoothness, silkiness, and shine
Up to 3.9x smoother hair after one use*
Up to 72 hours of long-lasting anti-frizz effect*
Up to 2.5x shinier hair after one use**
Heat protection up to 446°F (230°C)
TSA-compliant — perfect for travel or trying the line
Vegan — no animal-derived ingredients
Made in Italy

* Instrumental tests on hair locks treated with Love Smoothing Shampoo, Conditioner, and Lightweight Milk. Smoothness measured as reduction in surface area vs. untreated hair.
** Instrumental test on hair locks vs. untreated hair.