Apply shampoo to wet hair, massage, and rinse thoroughly. Repeat if needed. Apply conditioner to damp hair after shampooing, leave on for 30 seconds, comb through, and rinse. Proceed with styling.

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Questions about products or general inquiries, contact us at:
‪(916) 623-5683‬

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Monday – Friday: 9AM – 4PM PST

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Regenerative Organic Certified™ Green Coffee Extract — sourced from Mr. Aber Tocto’s Churupampa farm in Chirinos, Peru. Contains caffeine, caffeic acid, and ferulic acid that protect hair from damage and help keep color vibrant, reducing fading caused by frequent washes and UV light exposure.

Illuminates and protects color-treated hair against fading and dullness
Removes dulling residues, including metals and minerals from hard water
Long-lasting color vibrancy for up to 4 weeks*
Effective metal-chelating action against iron, copper, magnesium, and calcium**
Leaves hair silky, radiant, and easy to detangle — without weighing it down
TSA-compliant — perfect for travel or trying the line
Vegan — no animal-derived ingredients
Made in Italy

* Instrumental test on hair strands exposed to UV light or repetitive washes, comparing results using Minu shampoo, conditioner/mask, and milk vs. control (shampoo without color-protecting benefits).
** Instrumental test on hair strands exposed to Fe, Cu, Mg, and Ca, comparing Minu shampoo to a non-chelating placebo.