The Colour Bar Salon: The Beautiful H.E.A.R.T. of Midtown Sacramento in 2023

midtown sacramento

The Colour Bar is celebrating 7 years at their Midtown Sacramento location Wednesday, May 24th! The company has been open for a total of 13 years and opened their Midtown location in 2016. Keep reading to see why we really are the H.E.A.R.T. of Midtown Sacramento!

The Colour Bar Story

The Colour Bar is a staple in Midtown Sacramento because Lorena Martinez decided to chase her dreams.

Lorena graduated from California State University, Sacramento with her Bachelor’s of Science in Accounting. After working in the Bay Area at a prestigious accounting firm, she knew she wanted to follow her passion for doing hair. After completing cosmetology school, Lorena opened up her 1 chair studio in 2010, in turn, opening the doors to what The Colour Bar is today.

Today, The Colour Bar has 15 employees in total made up of hairstylists as well as administration and marketing team members. Lorena Martinez and her husband, Alfonso Martinez, are the co-founders of The Colour Bar and work together to run this successful business in Midtown Sacramento.

The H.E.A.R.T. of Midtown Sacramento

midtown sacramento

Something that makes The Colour Bar unique from other salons is the dedication to our values. After nearly 13 years in business, 7 years in Midtown Sacramento, it’s important to reevaluate the values that your company upholds and to make changes as time goes on. Recently, Lorena revisited the salon values and came up with the acronym H.E.A.R.T. to reframe what we stand for at The Colour Bar. And if you have the pleasure of knowing Lorena, professionally or personally, you know how much she loves the cheesiness of it! Let’s take a deeper dive into exactly what this means for The Colour Bar Team.

H- Honor:

At The Colour Bar, We Honor and Express Our Needs.

Unfortunately in the beauty industry, putting our basic needs of food, water, and rest is not prioritized nearly as much as it should be. At The Colour Bar, we stay “caffeinated, hydrated, and fed”. Lorena expects to take care of ourselves and express our needs. Whether it be basic needs such eating a full lunch to power us through our day, or a bigger, more complicated need, expressing it is the only way we can begin to address it.

E- Elevate:

At The Colour Bar, We Elevate Our Client Experience.

As a team, we are always striving to elevate our clients’ experience with our business. Each team member is trained to be serving a different client within our company. Stylists are the most obvious with their clients’ being the hair clients themselves. The Front Desk Team is also front facing serving hair clients directly but also have the stylists as their clients and work to help their day run smoothly. The marketing team is working with online product clients’ as well as the companies team members to create content for social media. Lorena and Alfonso see all of their employees as the clients’ they are serving to enhance their careers.

A- Achieve:

At The Colour Bar, We Achieve Abundance.

Having a growth mindset and being aware that there is enough for everyone to have everything they want in this life is a large part of The Colour Bar values. When we believe that we will achieve our goals, abundance will follow!

R- Respect:

At The Colour Bar, We Respect Ourselves and Others.

Lorena does not expect her whole team to love each other, but she does expect everyone to respect each other. She does not tolerate gossip in her salon. As a team we are coached to respectfully address our differences and express boundaries with coworkers and clients alike.

T- Truth:

At The Colour Bar, We Tell the Truth.

It is important to our team that we tell the truth to ourselves, to each other, and to our clients. Being honest with ourselves about when we need a vacation. Being honest with our team when our boundaries have been crossed. And being honest with our clients when we are not able to achieve their hair goals due to a wide variety of reasons. Honesty and telling the truth is woven through our entire company.

Hopefully you got more of an insight into our company culture while celebrating our 7th Anniversary being open in Midtown Sacramento. We love being apart of the community.

If you think you’d like our vibe, follow us on instagram for more content!

Until Next Time,

Josie 🙂